People misconceive that frozen food can’t taste as good as fresh.

But sometimes… frozen is better.

Unloc Frozen Gourmet

With Chef Susur Lee

Working with the renowned culinary expert Susur Lee, along with his son Jet we leverage their viral TikTok platform and revolutionize the perception of frozen food.

The viral social series debuted on June 10th and consisted of 5 TikTok YouTube and Instagram videos.

After launching the campaign, we held a grand finale with Jet, Susur and a food truck full of unloc’d gourmet frozen food.