Mazda Skill Tested
With the FIFA World Cup coming to Canada, excitement for soccer was at an all-time high. We built on this momentum with a unique and exciting piece of content that both celebrates the game and highlights that there’s more to Mazda vehicles that sets them apart.
We captured a head-to-head competition between two soccer players as they put their skills to the test to demonstrate the key RTBs of Mazda’s large platform vehicles.
Our two soccer stars, Steven Caldwell (a retired pro) and Robbie Caldwell (his son), faced off in a series of head-to-head skills competitions.
Each competition highlighted a key RTB of Mazda’s large platform vehicles.
Each challenge highlighted a key RTB of Mazda’s large platform vehicles, while giving us plenty of exciting moments to turn into a fun, shareable social edit, plus shorter cutdowns of each competition.