End the Laundry Divide
If only you could have been in the room when our team found out about this product. Seriously. Imagine never having to sort your laundry again!
We wanted everyone who saw the ‘How-To’ video to have the exact same “oh my god is this real???” reaction.
I made it my goal to explain what and how this product worked in the first 6 seconds of our ad so consumers couldn’t skip the best part, and maybe they’d even stay to watch how it worked…
The overarching concept had to be simple, we needed to get the message across in clear bold writing THE FEAR OF COLOUR BLEED WILL NEVER DIVIDE YOUR LAUNDRY AGAIN!
Once this campaign launched in mid December, we knew we did our job. The comments section was flooded with people reacting exactly as we did:
“Where can I buy this?!?!?”
“WHAT?? I NEED THIS SO BADLY!”